Borough Hall Action Steps

Step 1: Form Capital Campaign Committee and NFP

  Form Capital Campaign Committee and NFP


WHO: Steering Committee

HOW: 20-30 members of the current steering committee and other residents of Coopersburg will form the steering committee.The committee will select 2-3 chairs who will lead

WHEN: 1st quarter 2020

Step 2: Negotiate Lease of Town Hall

  Negotiate lease of town hall


WHO: Capital Campaign Committee

HOW: Borough lease building to new NFP

WHEN: 1st quarter 2020

Step 3: Hire Executive Director

  Hire Executive Director


WHO: Capital Campaign Committee

HOW: Alchemy recommends hiring Aidan Gilrain-McKenna as the first executive director. Aiden will work alongside the Capital Campaign Committee to be the public face of the organization, and lead the programming execution of the plan forward.

WHEN: 2nd quarter 2020

Step 4: Determine True Capital Costs

  Determine true capital costs


WHO: Capital Campaign Committee

HOW: Hire local architects and engineers to give true estimates for cost of construction. Alchemy estimates the space will need about $500,000 worth of construction and equipment costs. The $500,000 number needs to be drilled down on and set. Get real renderings from the architect and use in promotional plan.

WHEN: 2nd quarter 2020

Step 5: Launch Capital Campaign

  Launch Capital Campaign


WHO: Capital Campaign Committee

HOW:

Part 1: Using the fundraising list Alchemy will provide as a guide, add to the list by asking all CCC members to bring at least 3 names to the table of who can be asked to donate over $1,000. Create a timeline and map of who will ask who for funding, with one of the CCC chairs and Executive Director present at all asks of over $5,000.

Part 2: Create marketing and promotional materials both digital and to advertise the plan and leave behind with potential donors. Get the info online on a website (perhaps this site) and create a social media strategy for weekly engagement.

Part 3: Include at least 3 major events throughout the 12-18 months of fundraising to keep public engagement on the up and up.

WHEN: 2nd quarter 2020

Step 6: Identify Rental Partners

  Identify rental partners


WHO: Executive Director and CCC leadership

HOW:

Part 1: Determine who will operate the coffeeshop and negotiate lease terms. Finalize termswith High School and Community College

Part 2: 2 options here

  1. CCC raises all the funding and builds out space for the tenant, where tenant’s rent will be higher and cost to build will be amortized over time or
  2. Tenant finances build out, meaning CCC’s capital funding amount decreases, but rent will also decrease

 

WHEN: 2nd quarter 2020

Step 7: Finalize Operational Budget

Finalize operational budget


WHO: Executive Director and Board

HOW: Identify and contract leaders for all classes, events and programming in the space. Use budget in this plan as a guide but remember these ideas are fluid and will change.

WHEN: 3rd quarter 2020

Step 8: Launch Programming

Launch Programming


WHO: Executive Director and Board

HOW: Ideally the space is ready to host at least 1 major event, even though construction has not started or is not complete. This is necessary to show the community what the building can be and will help lure the second/third round of donors who tend to be more fickle and want to see this space in action before they commit.

WHEN: 3rd quarter 2020

Step 9: Construction and Fundraising Continue

Borough Hall Action Steps

Construction and fundraising continue


WHO: Executive Director and CCC

HOW: There will be a lull inf undraising, you will need to constantly be looking for earned media and update the public. Social media is very important here. This is a reminder that this process is hard and you will hear more “No’s” than “Yes’s” but not to give up, it will all work out.

WHEN: 4th quarter 2020 – 2nd quarter 2021

Step 10: Grand Opening

Grand opening


WHO: Executive Director and CCC

HOW: It’s your big day, make a big deal out of it

WHEN: 3rd – 4th quarter 2021

Public Art Action Steps

Step 1: Determine Location for Artwork/Signage

  Determine Location for Artwork/Signage


WHO: Steering Committee

HOW: Use the guide outlined here.

WHEN: 1st quarter 2020

Step 2: Determine New Logo/Slogan

  Determine new logo/slogan


WHO: Capital Campaign Committee

HOW: Go back to PENN DOT with previous design

WHEN: 1st quarter 2020

Step 3: Create Funding Plan

Create funding plan


WHO: Steering Committee

HOW: Each new sign and art piece will need approximately $5,000 in funding (Artist payment, construction, execution). These funds should come from the following sources: Coopersburg

WHEN: 2nd quarter 2020

Step 4: Identify Artists

  Identify artists


WHO: Steering Committee

HOW: Place ads in Allentown area and social media calling for new artists to submit to a predetermined application and criteria

WHEN: 2nd quarter 2020

Step 5: Get PENN DOT Sign Off

  Get PENN DOT Sign Off


WHO: Steering Committee

HOW: Work with Leo Bagley and others at PENNDOT to finalize and approve design and locations

WHEN: 2nd quarter 2020

Step 6: Build pieces

  Build pieces


WHO: Steering Committee and artists

HOW: Construct pieces

WHEN: 3rd quarter 2020